Certified Innovative Organization (CInOrg)®
Certified Innovative Organization is a unique certification reserved exclusively for businesses and government agencies.

Certified Innovative Organization is a unique certification reserved exclusively for businesses and government agencies. Through a process of review and assessment that is conducted by our Authorize Innovation Assessor, the CInOrg establishes that your organization has demonstrated a certain level of maturity and capability with respect to being able to consistently deliver on short,medium, and long-term innovation and growth endeavors. This distinguishes your organization among its peers and competitors as being capable of delivering leading-edge value and customer experiences to its markets.

The assessment is available in English and Arabic

Innovation Abu Dhabi

What Organizations Should Apply?

Any organization – whether for-profit, nonprofit, or governmental agency – that depends on the use of innovation in pursuing strategic aims such as growth, market leadership, and customer satisfaction will benefit and should apply.

Manufacturing Companies

  • High Tech
  • Hard Goods
  • Fast-Moving ConsumerGoods
  • Food and Beverage
  • Pharmaceuticals


  • Banking
  • Finance
  • Insurance
  • Hospitality
  • Travel

Nonprofit Institutions

  • Schools
  • Universities
  • Research Institutes
  • Libraries
  • Hospitals

Government Agencies

  • Economic Development
  • Infrastructure
  • Transportation
  • Utilities
  • Social Welfare

Benefits of Becoming a Certified Innovative Organization

Become a More Progressive, Forward–Thinking Organization
Your organization will become increasingly progressive and proactive as it pursues market leadership through innovation. By focusing on delivering nextgeneration solutions and experiences that connect deeply with its markets, it will develop a sense of purpose in the organization and a strong engagement with the marketplace.
Ensure Your Organization’s Ongoing Relevance and Long-TermResilience
Your organization will learn how to develop and drive the best mix of short,medium, and long-term innovations to ensure its ongoing relevance in the marketplace and its long-term resilience to the inevitable changes that will occur all around it. It will come to understand the importance of pursuing long-term growth in order to retain its position as a market leader.
Develop the Capability to Drive Innovation Strategically ThroughoutYour Organization
Your organization will learn how to pursue innovation strategically, and as such how to develop and implement an innovation strategy that supports its broader business strategy. It will also learn how to leverage both internal and external insights and capabilities to ensure it consistently delivers relevant and impactful value to its markets.
Show the World Your Commitment to Innovation and Progress
Your organization can wear its certification proudly as an emblem of its commitment to innovation and progress. It can likewise use its certification as an effective marketing tool to reinforce a message of relevance and leadership in its markets.

Obtaining Certified Innovative Organization (CInOrg) Certification

We as a GInI Authorized Innovation Provider will provide two Authorized Innovation Assessors who will execute the CInOrg review and on-site assessment process with your organization, and thereafter submit the final Innovation Maturity Assessment Report (InMAR) to GInI. Following this, GInI will make a final determination of your organization’s passing of this process, and if passing the level of CInOrg certification it will be awarded. After this, GInI will notify your organization and its us of this determination, and will provide your organization with a copy of the Assessors final report (the InMAR).

The CInOrg Innovation Maturity Assessment

The CInOrg Innovation Maturity Assessment is conducted using GInI’s Innovation Maturity Assessment Tool, which was developed by GInI exclusively for this purpose. This tool assesses an organization’s level of innovation capability,maturity, and outcomes.

The innovation maturity assessment consists of eight Group Sections. Each Group Section is further divided into Categories, with there being 30 Categories in all.

The assessment seeks to answer four fundamental questions for each category,namely:

Presence / Definition
To what extent is a resource or element of the program in place to support the program and carry out the work, and to what extent has it been explicitly defined?
Appropriateness / Relevance
To what extent is a resource or element of the program appropriate to the program’s intended needs or the organization’s situation and strategy?
Use / Application
To what extent is a resource or element of the program being used (and potentially managed) effectively to support the program?
Outcomes / Results.
In what ways, and to what extent, is the use of a resource or element of the program actually achieving its intended objectives?
The first question is typically answered through a direct review of select collateral, including Strategy Reviews, Organizational Reviews, Program Reviews,and Targeted Operations Reviews. The latter three questions generally require Targeted Interviews of knowledgeable individuals in order to arrive at useful answers.
One of the key outputs of the CInOrg Innovation Maturity Assessment is a series of Innovation Maturity Radar Plots. These portray graphically the relative strengths and weaknesses of each area of your program for each of the eight Groups, with the Outcomes being presented at a higher level of detail given their relative weight.

Maintaining Certified Innovative Organization (CInOrg) Certification

To maintain its CInOrg certification, your organization must pass a full reassessment each year.

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